Written every Monday morning from what Signal picked out.
Our number beside a published benchmark. The arrow says if we are better or worse. Hover the benchmark for its source.
Signups, paid customers, churn and failed cards, the way Mariana's sheet reports them. Months are Irish time. Test accounts and repeat signups are left out and listed, never deleted.
| Reading Stripe… |
Four numbers and four charts. The dashed line is the industry benchmark. Hover a bar for that month.
What the paying customers pay each month, before VAT
At the end of each month
Card failedChose to leave
All marketing spend per new customer, over what they pay a month. Lower is better
What went out on the marketing site, the web front end and the app, in the words of the change itself, so a month that moved can be read against what changed in it. One line a day for each; open a line for the rest of that day.
Reading what changed…
Reading the brief…
Only visitors who said yes on the cookie banner, so a sample, not everyone.
Reading the visits…
The new site's pages only, and since 24 Sep also only visitors who said yes.
Reading…
Of the customers who paid, how many were still paying 1, 3, 6 and 12 months after their first payment. From Stripe, all history. Click a number for the customers behind it.
The last 12 months. Chose to leave is a cancel. A failed card is Stripe ending it after the card kept failing, never counted as choosing.
From the old app, joined to Stripe by email.
What they told the new onboarding (how they heard, what made them look) and the link that brought them, followed to paying.
The product-market fit question, asked once in the new app after 14 days and 2 visits: how would you feel if you could no longer use Bullet?
Each line goes away by itself when the data arrives.